Fence companies do not need another printer that simply asks how many postcards they want.
Mercury Press Plus provides direct mail for fence companies in Oklahoma City by helping contractors work through the campaign objective, mailing area, creative, printing, QR-code placement, postal preparation, and mailing before the piece goes to production.
Whether the goal is more privacy-fence installations, replacement work, gates, ornamental iron, commercial fencing, or another profitable service, the campaign should be built around the work the company actually wants next.
Mercury Press Plus brings more than 65 years of printing and mailing experience to direct-mail production.
Fence companies are a focused contractor market for capabilities Mercury already provides: campaign planning, design, printing, postcards, mailing preparation, variable information, QR-code printing, and direct-mail execution.
That distinction matters when a contractor is comparing vendors. A fence company should not have to coordinate one company for design, another for printing, another for the mailing list, and another for postal preparation simply to get one campaign into mailboxes.
Mercury helps keep those pieces connected. For a broader look at Mercury’s contractor capabilities, visit our
A direct-mail campaign starts before anything reaches the press. Mercury can help work through the decisions that determine what gets printed, who receives it, and what the recipient is supposed to do next.
Start with the type of fence work the company wants to generate. That might include wood privacy fencing, fence replacement, ornamental iron, vinyl fencing, chain-link fencing, custom gates, commercial fencing, perimeter fencing, dumpster or equipment enclosures, or repair and replacement work.
The campaign should not try to sell every service the company offers on one postcard. If the goal is more privacy-fence projects, the creative, photography, audience, and call to action should support privacy-fence work.
The campaign may focus on selected Oklahoma City neighborhoods, areas surrounding a completed project, newer residential development, mature housing areas where fence replacement may be more relevant, specific ZIP codes, carrier routes, selected homeowner audiences, or commercial prospects and property managers.
The size of the mailing should follow the opportunity and budget, not the other way around.
A fence contractor can supply existing artwork, or Mercury can help prepare the mailpiece for production. Actual project photography can be especially valuable for fence companies because the work itself is visual.
For example, a privacy-fence campaign could use a large photograph of a recently completed cedar fence on the front of the postcard with a simple headline such as “Thinking About More Privacy in Your Backyard?” The reverse can show the contractor’s phone number, estimate call to action, and a QR code leading directly to additional cedar and privacy-fence projects.
A commercial campaign should show commercial fencing, gates, enclosures, or perimeter work rather than an unrelated residential backyard. The proof shown on the mailpiece should resemble the work being sold.
Mercury Press Plus can print QR codes directly on mailpieces. Before the piece is printed, decide where that QR code should lead. Possible destinations include a project gallery, a specific fence-service page, similar completed projects, an estimate form, a campaign landing page, or commercial fence examples.
A QR code should continue the message on the mailpiece instead of sending the recipient to a generic homepage and making them hunt for the service they just saw.
Once the creative, audience, quantity, and mailing plan are approved, Mercury handles production and mailing preparation. That keeps the campaign connected from planning through the mailbox.
One of the most important decisions happens before the postcard is printed: who should receive it?
Every Door Direct Mail can make sense when the geography itself is the opportunity. Examples include a subdivision where broad residential visibility is useful, an area surrounding a completed fence project, a newer residential area where privacy fencing may be relevant, or a defined geographic campaign where reaching most households is intentional.
This approach can give the contractor broad coverage within selected carrier routes.
An addressed mailing list may make more sense when the campaign needs to narrow the audience. Depending on available data and the campaign objective, the audience might be refined around homeowners, selected geography, property characteristics, existing customer data, new movers, commercial businesses, or property-management prospects.
Oklahoma City’s estimated owner-occupied housing rate was 58.6 percent for 2020 through 2024. That illustrates why audience selection matters. A residential fence campaign aimed specifically at homeowners does not automatically benefit from paying to reach every possible address across a large area.
Mercury can help compare broad neighborhood saturation with a more selective mailing approach before the campaign quantity is finalized.
You do not need to arrive with a finished postcard. It helps to know as much as possible about the campaign before production begins.
Mercury may ask:
What fence service do you want more of?
If some of these decisions are still open, Mercury can work through them during the planning process.
Call (405) 682-3468 to discuss the campaign before production.
Oklahoma spring weather can change fence-company schedules quickly, which makes advance campaign preparation useful.
Rather than duplicating the full strategy here, contractors can prepare photography, creative, targeting criteria, QR destinations, and response procedures before the busy season and activate the campaign when a real opportunity exists.
For the deeper planning strategy, see our guide to turning fence-company opportunities into neighborhood direct mail campaigns.
Oklahoma City regulates residential and commercial fence construction through Development Services and its permitting process. Homeowners and property managers are making decisions about materials, placement, appearance, access, privacy, security, and long-term use of the property.
A strong fence campaign should help the recipient quickly understand what kind of work the contractor performs, whether the company appears capable of handling that type of project, where to see examples, how to request an estimate, and what to do next.
A completed installation can become a strong starting point for a neighborhood campaign when the surrounding properties and project type make sense.
Read How Fence Companies Can Turn One Completed Job Into the Next Neighborhood Campaign for the full strategy. Mercury can then help turn the campaign concept into a finished mailpiece.
You do not need a finished mailing list or completed postcard. It helps to know the fence service you want to promote, the approximate market or geography, your preferred timing, and whether you already have project photography or artwork. Mercury can work through the remaining production decisions with you.
Yes. Project photography, a logo, contact information, and a clear campaign objective can provide the starting material for the creative. The final design should be approved before printing and mailing.
It depends on who you need to reach. EDDM can work well when broad coverage within selected carrier routes is intentional. An addressed list can make more sense when the audience needs to be narrower. Mercury can help compare the approaches based on the campaign objective and geography.
Yes. Mercury Press Plus can print QR codes on direct-mail pieces and handle printing and mailing preparation. The QR destination should be established and tested before the campaign goes to press.
If the campaign is tied to a specific promotion or season, preparing the creative, target audience, photography, QR destination, and response process in advance reduces last-minute production decisions. For Oklahoma spring campaigns, fall and winter provide time to prepare the production pieces before weather-related demand or the normal spring home-improvement season increases activity.
Tell Mercury Press Plus what kind of fence work you want more of, where you want to grow, and when you want the campaign to reach mailboxes.
We can help work through the audience, creative, printing, QR-code placement, postal preparation, and mailing plan before the campaign goes into production.
